Top 5 Social Apps in Netherlands Q1 2022 Performance

In Q1 2022, the top 5 social apps in the Netherlands experienced diverse performance trends across weekly downloads, revenue, and active users. Here are the key insights from Sensor Tower data.

TikTok saw a peak in weekly revenue at approximately $267K in early January, with a slight decline towards the end of March, ending at around $202K. Weekly downloads started strong at about 52K in early January but gradually decreased to roughly 35K by the end of March. Weekly active users remained relatively stable, hovering around 3.7M throughout the quarter, with a slight increase to 3.9M in March.

Facebook maintained consistent weekly revenue, peaking at around $12K in late January and ending the quarter at approximately $7.6K. Weekly downloads were steady, starting at about 27K and ending close to the same figure. Weekly active users fluctuated slightly but remained around 8.7M throughout Q1.

Instagram experienced modest weekly revenue, peaking at $412 in early January and ending the quarter at $246. Weekly downloads showed a declining trend from approximately 38K in early January to around 27K by the end of March. Weekly active users remained stable, averaging around 4.4M throughout the quarter.

X had a varied revenue trend, peaking at $192 in early March and closing the quarter at $125. Downloads peaked at around 21K in late February but dropped to approximately 13K by the end of March. Active users saw a slight increase from 1.3M in February to 1.3M by the end of March.

Likee - Short Video Community showed a peak in weekly revenue at approximately $5.9K in late February, with fluctuations ending at about $3.8K in late March. Downloads remained fairly consistent, averaging around 5.5K to 6.1K throughout the quarter. Active users remained stable, fluctuating slightly around 127K.

For more detailed insights, visit Sensor Tower.